Starting a Business Over 50™ Programme

Are you over 50? Do you have an idea you want to turn into a business?

Then your age and experience is your advantage, you are the ideal candidate to start your own business.!

Based on international research you are three times more likely to succeed first time around than someone under 50.

The Programme is based on extensive research, development and trials and has been exclusively created to inspire and empower the over 50+ to launch new ventures.

The Programme recognises:

  • The unique starting position of the over 50s
  • The particular skills and needs the over 50s most need to develop
  • The distinct skills and knowledge the over 50s bring
  • The preferred ways the over 50s like to learn.

It’s never too late to innovate.

We’ll introduce our new startup tools, help you build up your own skills, and coach you to turn your idea into a successful new business venture.

You are part of the fastest-growing group of entrepreneurs globally. The experience you bring is a tremendous asset. You can work at your own pace and then meet online with your coach for 1-to-1 coaching sessions.

The minimum requirement is a positive and motivated mindset, a passion for your business idea, reliable computing and wifi technology to work online, and a support network around you.

Setting up your own successful business is a tremendous achievement and brings multiple personal, economic and social benefits. It takes effort, but the Starting a Business over 50 Programme™ is tailor-made for the 50+ group, recognising the strengths you bring, the skills you need, and your unique starting position.

How the online programme works

  • Each module, with its accompanying activities and worksheets, takes between 12-20 hours of study time (depending on professional backgrounds).
  • During this time you work through the 4 Modules at your own pace, learn and apply new startup tools, and take part in individual coaching sessions.
  • At the end of each Module you have a 1 hour session with your coach.
  • Feedback from previous participants stresses that the coaching sessions are key activities in applying the new tools and techniques introduced in the Modules to your own starting idea.
  • All Modules have defined Learning Outcomes. This means that you know in advance what you are going to be learning during each part of your startup journey.
Module 1

Getting Started

  • Debunking Myths: Start-ups and Life Stage
  • Turning Your Idea into Your Business: Key Qs for all Start-ups
  • Developing Your Initial Business Model: New Tools
  • Finding Key Information on Your Markets, Customers, Competitors; USP
Module 2

Developing Your Own Business Model

  • Your Marketing Message and Marketing Plan
  • Costs/Revenues, Your Financial Forecasts & Tools
  • Your Business Name, Logo, Brand, Core Values
  • Refining your Business Model
Module 3

Digital Marketing – Reaching Your Customers

  • Social Media Technologies and Starting your Business
  • Your Website, Digital Presence & Business Profile – SEO
  • Optimising your Digital Marketing Campaign
  • The Buyers Journey. Building Your Digital Marketing Campaign
Module 4

Making it Happen

  • Options for your Business Structure
  • Keeping the Books, Tax, IP, & Legal Matters
  • Coaches, Mentors & Advisors, Networking
  • Pitching for funds, Planning to launch your Business

Ready to discuss our Starting a Business Over 50™ Programme?

Get in touch to discuss your organisations needs and how we can help deliver lasting results.